Published on : 01 April 20203 min reading time
The creation of company websites, as well as membership on social networks, are currently very popular in entrepreneurship. The majority of potential consumers are, in fact, present on the Internet; and it is there that we must attract them. However, it is not enough just to generate the most views, as this will have no impact on turnover. You have to rely heavily on digital marketing, in order to convert these visitors into new customers. How do we do this?
Attract the maximum number of prospects to your site
If you want to use digital marketing as a weapon to win new customers, the first step is to attract as many prospects as possible to your site. It is very important to focus on the content you publish and on the visual rendering of it. Never forget that you are not the only player who mixes digital marketing and customer acquisition, so develop attractive, interesting and high value-added content. Ensure better visibility by implementing an effective netlinking tactic.
Convert prospects into customers
Of course, you may have generated a considerable flow on your site and network, but this is not without any direct reaction. And this is the most difficult step in digital marketing: converting qualified prospects or leads into customers. You have to know how to target the most interested and evaluate them in terms of potentiality. We can, for example, base this on the number of times a prospect has visited the site, how long it has been absent from the site and so on. The leads found, it is time to offer them a special treatment, such as sending an invitation email from time to time, identifying their needs in order to better accompany them until the conclusion of the sale. This is what we mean by digital marketing and winning new successful customers.
Retaining new customers
The conquest of new customers does not stop at the conclusion of the first sale. It is important to ensure that new customers come back and stay for as long as is desirable. Thus, a good loyalty strategy must be established; and digital is quite capable of serving you in this respect. In digital marketing and winning new customers, there are many possible processes. One can, for example, conduct regular online surveys to better understand customer expectations, offer a customer service that can be reached at any time if needed and, above all, provide personalized assistance at a distance.